The advantages at this point in SMS email marketing are plainly obvious. Most people do not receive text messages on their cell phones from businesses. When people do receive text messages from businesses they likely have a high trust factor with that company to allow them to send text messages. Most people read every single text message that hits their cell phone while email open rates are around 7 percent. The statistics prove that because of the high responsiveness of text based marketing marketers have a much easier chance of converting more customers through cell phone marketing than almost any other medium. Marketing products that require only a couple clicks to purchase via a cell phone allow some companies to make high profits with little effort.