Some businesses and marketers create a Facebook fan page just because they can. They let the page go stale and still expect them to deliver marketing returns. Having a Facebook Fan Page does not guarantee customers or followers and it does take some effort to make your page stand out from the thousands of pages created in Facebook. A fan page has to bring something new to the table for it to be noticed by the people that matter to your business. . A website requires a Facebook user to download a particular browser add-on like grease monkey and stylish. After installing the add-ons, you can then select your favorite theme and layout as offered by the website. Some layout and theme requires untrusted software to be installed, and some requires to log in your Facebook account so that changes will effect. Not all websites offering free themes and layout have good intentions, so better be careful. . Your Facebook Fan Page, as with all websites, should have a purpose – whether it is to follow your page, sign-up for your newsletter, fill up a contact form, check out your website or to purchase a product. You don’t want people to go into your Facebook Fan Page and leave empty-handed, because no instruction was given. Following the tips above will help make your FB Page standout but it will ultimately rely on your creativity as a marketer. Facebook Advertising can be tricky for novices, but seeking expert help, and having a standout Facebook Fan Page are great first steps to help your business and online presence grow. . In the process, you enrich your social networking experience, and you may even make new friends. For example, you can – Join Facebook Groups – Groups are like the Facebook answer to niche forums on the Web. And with millions and millions of users, the chances are someone has already made a group about your passion subject. Whether that passion revolves around chess, politics or Stephen King novels, you’re likely to find a group to join. .